Wednesday, September 5, 2012

Libboo: Get a Good Buzz Going

Remember those times when you've read a really good book by a really awesome author and all you wanted to do was yell from the highest mountain, the tallest building, and the spire-iest spire how wonderful the book was so everyone else would read it and share in your utter delight? Well, except for the yelling and the mountain and the building and the spire, Libboo looks like it has your Twitter handle written all over it.

The new publishing startup is calling all book nerds to sign up for a pilot program and start a buzz about books. Not just any books, books that make you go, as they put it, asdfghjkl. That’s right, ASDFGHJKL! And could they have made the explanation to get involved any simpler or any more adorable?

So, Libboo is looking for buzzers. What makes a good buzzer? Someone who is passionate about sharing the books they love. And by passionate, I mean a yell-it-from-a-mountain-building-spire type of person who is interested in curbing that desire to yell into an abyss and transform that energy into involvement with Libboo. I hear that buzzers even get rewards like free ebooks and sweet perks like working with authors directly.

Libboo is gearing up this fall and I’m told they have partners and supporters ranging from Houghton Mifflin Harcourt to the National Literacy Trust and the BBC. The whole point of Libboo is to help authors (whether they have a traditional publishing deal or have self-published) increase their chance of success by pairing their books with the correct buzzers. If you think you were born to be a buzzer, I strongly recommend you email to get involved. She’s the good-humored type of gal that every publishing startup needs, and this sounds like a pretty sweet gig. 


Calling all book lovers!
 Libboo is launching its pilot and wants YOU to be a buzzer.
BOSTON, MA (8/14/12) - The publishing industry is evolving, and in response, Libboo has created a community that will allow fans—or “buzzers”—to interact with and promote the authors they read and love. With the launch of its pilot program this fall, Libboo will provide buzzers with the opportunity to earn rewards like free e-books, access to exclusive content, and the ability to connect with the authors they buzz about, all by doing what they love: geeking out about books.
The Libboo pilot will be a three-month program that will help authors get discovered, and significantly increase their influence and books sales through the use of Libboo’s proprietary technology. Upon the launch of the pilot, buzzers will be matched with books they will love and want to talk about. They will then be rewarded for spreading the word about those books. All buzzers will have the chance to earn free e-books to distribute amongst their friends and followers, and each month for the duration of the pilot, Libboo will give away e-readers packed with every book from the pilot to the top three buzzers that month.
A buzzer is an influencer who is passionate about books. Buzzers enjoy both finding and being the source of awesome content. People go to buzzers for recommendations, and then take action based on the recommendations given. Libboo will harness the power of buzzers and use that power to help talented authors gain visibility and promote their work.Why should you be a buzzer? The more important question is, why not? You already read books and talk about them, so why not help out some great authors by spreading the word about their books, and earn some awesome rewards in the meantime? Visit to register for the pilot or email Katherine Pereira at for more information.
With partners and supporters ranging from TechStars to the BBC and a number of the world’s largest publishers, Libboo seeks to help authors, whether they have a traditional publishing deal or have self-published, increase their chance of success by pairing their books with the correct buzzers. Readers and buzzers, on the other hand, are recognized and rewarded for bringing that talented author to the universe. As a proud partner of the National Literary Trust, Libboo believes in transforming lives using the power of reading.

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