#AAUP2015

The Association of American University Presses (AAUP) met in Denver, Colorado, June 18 to 21, 2015. I travel to several academic conferences each year for acquisitions purposes where organizations meet to network, exchange ideas, promote professional development, and to present ideas about their current findings; the AAUP meeting is not much different. At Denver #AAUP15, people in all aspects of university press (UP) publishing convened, from production and marketing, to journals and design, to business and acquisitions. Much like UPs attend scholarly conferences to exhibit books to their target audiences, vendors that provide services for publishers attend AAUP, exhibiting while AAUP members dipped in and out of panels and catch up with old friends.

The theme of this year's meeting was "Connect, Collaborate," and that is truly what attendees did. To give a sense, I connected with people from press departments at a similar stage in their career, acquisitions editors at all career levels, early career and first time AAUP members, and a cohort of people who are tapped into social networking and the ways we can harness the power of social media for scholarly publishing purposes across a spectrum. There were also some panels dedicated to exploring the possibility of the intersection of scholarly and social. A roundtable panel that I was a part of asked "Should Scholarly Be Social?" Our conclusion: yes. Yes, because our mission as university presses is to disseminate scholarship to the broadest possible audience, and a tweet, a blog post, and an Instagram are in service of this. Yes, because we have to look to our authors and scholars in the fields we publish and take cues from their practices (oh, and how marvelously you scholars are tweeting and engaging in various media). Yes, because we are at a disadvantage if we don't think openly about the newest technologies at our disposal. Another session at the conference, "Scholarship in 140 Characters? Using Social Media in Acquisitions," spoke about social media specifically from the acquisitions perspective. The conclusions here were the same: the opportunities that social networking creates for you to build relationships far outweighs any potential drawbacks to what you might not be able to predict someone might post/share/tweet.

While the conferences panels are structured and offer enriching insights, some of the most valuable opportunities at the meeting are the informal discussions that happen between panels, during breaks, or over drinks. I see this as crucially beneficial on two main fronts. The first is that these candid moments of telling personal stories can bring to light different processes among jobs or presses that can lead to more efficient operations, whether institutionally, departmentally, or individually. The second is that the connections we make within the organizations have potential to grow into friendships and exchanges that will help to shape the organization and the future of university press publishing. To have established relationships that facilitate open dialogue and multiple perspectives prevent the risk of one, monolithic idea of what UP publishing has to be, because this breeds mediocrity and stifles possibility. The collegiality, generosity, respect toward different practices, and general enthusiasm that pervaded the meeting certainly bodes well for an industry that is always being told it is in crisis.

Of course, this post only covers a smidgeon of what happened. No post could adequately itemize the diverse, dynamic, and multifaceted exchanges throughout keynotes, lunches, and panels. Fortunately, the association has some very dedicated Tweeters, so take a look through the #AAUP15 hashtag, whether you are in publishing and looking for more insight into UP publishing specifically, are a prospective author who wants more insight into the functioning of the UP world, or are someone at a UP who wasn't able to attend the conference this year.